Orient Ideas

Every successful development begins with a strong idea: the vision. But a vision does not emerge in a vacuum—it is a response to challenges. For start-ups and new project or product initiatives, this phase is particularly crucial: it lays the foundation for whether the path leads in the right direction or ends later in costly detours. Especially today, with AI and beyond, it is no longer enough to simply generate. To develop effective solutions, the right questions must be asked: How can a solution be designed to create impact? Where should it lead?

‍

Through solid problem analysis and creative ideation methods, new perspectives can emerge. Familiar patterns are reorganized, structures are broken open, and potentials become visible. Among the methods and creative processes that support this are:

• Design Thinking – developing user-centered ideas that create real value.
• Innovation Facilitation – guiding teams through structured creative processes.
• Prototyping – rapid MVP testing to minimize risks and reveal opportunities.
• Brainstorming & Co-Creation – developing and refining ideas collaboratively.

These approaches make it possible to assess feasibility, relevance, and impact at an early stage. Start-ups benefit when they want to structure and test their first business ideas on the market. SMEs use the ideation phase when developing new products, services, or offerings. Innovation departments in established companies create fresh impulses for existing markets through ideation.

‍

The methods and creative processes mentioned are particularly helpful when there is a lack of clarity about customer needs and target groups, when existing offerings or business models stagnate, when creativity is lacking in teams or “tunnel vision” sets in, or when new ideas arise that cannot easily be integrated into the company’s strategy.

‍

A professionally facilitated ideation phase ensures that thoughts are not just collected but transformed into viable concepts. The result: practical prototypes, valuable insights, and a perspective that is economically sound, strategically reliable, and technically feasible — the perfect foundation for the next steps in strategy, design, and technology.